After all the really great announcements during SDCC regarding MOTUC, my spirits were high for my favorite line. Having been slightly on the fence about signing up for another sub next year, seeing figures like Filmation Randor, Rattlor, and Ram Man made any small doubts I had vanish. Things were looking good on Eternia for a change, and then they dropped the bomb on us.
Friday on the Mattycollector face book page, ToyGuru made an announcement about the state of things over at Mattel. If you haven’t read the original post you can find it here. This news sent a lot of fans into various states of mind. Being a huge fan of MOTU and this line, I want to weigh in on these particular issues a little bit.
The price increase: We all knew this was coming so it wasn’t really a surprise, but the $5 hike does seem to have scared quite a few people away. I honestly don’t see a huge problem with this. Sure no one likes to pay more money for things, and It’s not like I’m swimming in loot over here, but toy collecting is an expensive hobby and with every other toy going up in price I really don’t mind an extra five spot on each figure throughout the year, I mean I love this line so I don’t mind paying a little extra for it. They did shuffle the lineup of this years sub a little bit with the merging of beasts/variants/multipacks to cut down on the overall cost of the sub, but the price increase pretty much evens that out anyway. Like I said I love this line and don’t mind paying more for it, but that just inst the case for every single fan out there, which leads me to the next point.
The Sub only model: Why Mattel feels the need to push the Sub only business model is a bitter pill in a lot of aspects, firstly not wanting to have a ton of product that may or may not sell hanging around your warehouses makes sense. Their reasoning behind wanting people to sub are clear, but the way they are effectively cutting out day of sales is ridiculous. I don’t like the way it demonizes the so called “cherry pickers” , and divides the fans with statements like “if you don’t sub you want the line to die” and the like. committing to a entire year of figures you may or may not want isn’t an option for everyone, and the people who cant or wont do it shouldn’t be penalized for it. Anyone buying this line is a fan of some part of MOTU we don’t need to be fighting about how big of fans we are. A lot of this could be solved with some kind of pre order system in addition to subs, that way Mattel could know how may figures they would need to make well in advance without having to cut out anyone who god forbid wanted to buy just 5 or 6 figures a year. Mattel has said they cant do pre orders because line ups and schedules could change, but plenty of other lines out there do this, sure you may get stuck with your money tied up for months, or years (you know who you are) in a pre order, you will eventually get your toy that you want without having to turn to the high priced secondary market. My point here is sub if you WANT to sub, don’t do it because anyone makes you think you have to. I sub for three reasons, to avoid the hassle of being near a computer on the 15th each month, my love of this line in general, and because I know it will be a guaranteed something to review each month, these three facts make paying for a few figures each year that I may not care for well worth it to me. I don’t sub out of blind loyalty or fear of the line ending, and you should sub or not sub for your own reasons.
International Customers: I don’t even know what to say about you guys, it seems like you get shafted more than anyone. My heart goes out to anyone who buys these toys overseas as they are true champions.
The Chopping block: This after last years DC and Ghostbusters subs isn’t very surprising, but it doesn’t inspire much hope for the line. A lot of people see this as a scare tactic to up sub sales, but for them to even mention this means that MOTUC could in fact come to a screeching halt after these figures that we were shown at SDCC come out, this has many fans understandably worried. The question you have to ask yourself is, would it really be the end of the world if this line ends? I say no, not because I don’t love this line, but because it has already had a great run so far. No one is going to get every single figure on their personal list of wants, I likely will never see the Lizardman, Filmation Evil Seed, or Jarvan I want , and you may never see that Mermista, NA He-man, or Terror Claws Skeletor you want. with the majority of the “classic” figures having been released we are bound to start seeing more and more of the “second string” characters coming out the next few years anyway if the line continues, which will only increase the stomping of the vocal group that only wants the vintage line re created. In a line with so many different ‘factions” its always hard to please everyone. At the end of the day we have an awesome line up of amazing figures to display on our shelves, so lets all take a step back ,breathe, and enjoy ourselves. If this is in fact the end of the line lets not go out bad, lets go out celebrating our favorite line. If it is not the end then we really don’t have much to worry about until the end comes.